An Example of E-Commerce success and its causes......

An example of an E-Commerce success is Amazon.com, which is presently ruling the Internet business with its best marketing techniques and expertise in relation to the market trends and demands of its customers. Amazon.com opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection and it has gained its popularity among youngsters and adults.

It seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and try to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as books, movies, music & games, digital downloads, electronics & computers, home & garden, toys, kids & baby, grocery, apparel, shoes & jewellery, health & beauty, sports & outdoors, and tools, auto & industrial. Its success in generating profit during year 2003 after the collapse of dot com bubble, has earned its fame in the e-commerce world.

The cause of E-commence success is Amazon.com focuses on customer-value proposition. To make customer more easy and convenient, Amazon.com today launched Amazon TextBuyIt, a new service that lets customers use text messages to find and buy products sold on Amazon.com. With the addition of TextBuyIt to Amazon's existing mobile offering, including its mobile site and mobile iPhone site, customers can now shop, compare prices, and buy from Amazon.com virtually anywhere they are, with any mobile device, using either text messages or their mobile device's web browser. Amazon.com has its affiliates operate websites and also provides global deliveries to certain country.

In order to achieve success in their goal of E-commerce, employees also become one of the causes of E-commerce success. This is because Amazon.com hires local employees in foreign countries to introduce more channels and branches of Amazon.com in the foreign countries to provide them a familiar look to this e-commerce company. Besides that, those employees can also help in them gathering information about the local market and the demand of the people.e of those countries.