Review a local e-commerce site

E-commerce essentially covers all online activities aimed at inducing Internet users to purchase products and services online. For example, Air Asia Berhad is one of the local e-commerce website.

http://www.airasia.com/site/my/en/home.jsp

It provide online services such as booking ticket, information about destination, shopping chat, travel services, corporate services and so on. It allows customers from around the world to gain more information about them and its products. Potential customers can browse online catalogues without having to leave their homes or offices.

Furthermore, customer can book the ticket through this website http://booking.airasia.com/skylights/cgi-bin/skylights.cgi . Customer can fill in the detail such as date, number of guest, the destination and whether you want to one way or return. In the booking categories, it also provide more information about the way of online payment. Through the shopping chat, AirAsia offers a choice of credit cards to fit the needs of your lifestyle in different countries such as AirAsia-Citibank Credit Card and AirAsia-Citibank Gold Card are offer for Malaysia guest.

Moreover, Air Asia also provide latest news about the famous places in the travel services categories. It is very convinent to customers because it provide availability of search engine to find the particular information. When talking about the colour and fonts selections, it using red colour as a main colour and font word design. AirAsia also provide "Help & Info" means that when any cutomers do not understand particular information, they can contact them or Frequent Ask Question (FAQ). Sometime it have advertise promotion appear in the web page, so the customers will know the latest promotion price or packages.

In the conclusion, Air Asia is a famous local e-commerce in Malaysia. Most of the local customers like to fly with Air Asia plane because it provide a clear picture and information to the customers.

Corporate Blogging: A new marketing communication tool for companies

Corporate blogging is widely used and published by an organization to achieve its organizational goals through internal, external and CEO Blogs. Thus, all current browsers which include Firefox, Opera, Safari and Internet Explorer 7 enable readers to read the recent posts easily without truly visit the blog through supporter of RSS technology.

According to research of NewPR Wiki, there was 58 (11.6%) of the Fortune 500 were blogging as of 17/5/2008. One of the successful blogs is Amazon Web Services Blog by Amazon.com that about Amazon web services, products, tools and developer information. It helps to improve the communication and its customer services, attract more people to consume and discuss new products online.

Corporate blogging provides a clear mind map or editorial guidelines of overall marketing or communication strategy to its employees and third parties with organization communication plan and media mix. Besides that, it encourages employee participation in contribution of expertise, free discussion of issues or topics and deal with it, collective intelligence, be a direct communication between various layers of an organization and shares their views with others employees, teams or spokespersons publicly. Furthermore, it can be used to announce new products and services, explain and clarify policies of the company and to react on public criticism on certain issues. Business blog can interact with a target market on a personal level by building a level of credibility and asking for their feedback on products and services.

One of the pros of corporate blogging is posts and comments are easy to reach and follow by employees due to centralized hosting and generally structured conversation threads. Besides that, it can be more accessible among the executives since the corporate blogging are an “unparalleled information gathering mechanism”. Furthermore, a searchable archive of thoughts and ideas can be created and jotting down within an hour through corporate blogging that cost more cheaply than the come out with slides of presentation, hard copy of magazines and mass e-mails that need approval before being sent it out. Lastly, executives can receive the important information from employees and customers’ questions and feedback that will be permanently recorded on the blog and increases the efficiency while decreases the time wasted on needless e-mails.

However, corporate blogging might make it easy for defamation and invasion of privacy or to breach information security and loss of company confidentiality. Besides that, it will create an expectation of updating the blog regularly and the time that taken in writing a blog will cause loss of $ 759 billion in productivity every year. Additionally, a new style of communication will be mastered since corporate blogging become popular in these recent years.

Electronic Currrency

What is electronic currency? Electronic currency also can call as e-money, electronic cash, electronic money, digital money, digital cash or digital currency. It refers to money or scrip which is exchanged only electronically and this also involves use of computer networks, the internet and digital stored value systems. The examples of electronic currency are Electronic Funds Transfer (EFT) and direct deposit.

Example of corporation that provide E-micropayment systems is paystone.com. Paystone Technologies Corp. founded in 2001, is a private Internet payment and money transfer company keen to providing secure, easy, real time Internet transactions. It also provides an inexpensive online payment method without the risk of chargebacks from fraudulent credit card use. Paystone can efficiently handle small financial transactions (micropayments) as low as $0.25 which would also beneficial to its users.The ability to process micropayments opens a whole new world for entrepreneurs of all sizes. This makes a whole new range of content available to personal account holders. The large online merchant can also realize the full benefits of the Paystone solution to expand and increase the profitability of their business.

How it works for easy to buying products and content online?
Firstly is visit this website, http://www.paystone.com/ to sign up for free Paystone Personal Account. Then, load money into Paystone account from bank account either directly or through online or telephone banking bill payment option. After done it, can ready to buy items online from any merchant displaying the Paystone logo.

Secondly,visit to mircopayment demo to choose the content you would like to purchase then click buy. You will directed to a secure Paystone payment page. Then enter your email address and Paystoine password to confirm your purchase. The purcahse is complete and the content can now be accessed.

Thirdly, Paystone Technologies Corporation provide feature that anyone can send and receive money to and from e-mail address in a country that Paystone support or Cashing out the Paystone Account for transfer the money to bank account in many country or if have Paystone Express ATM card can withdraw cash at over 650,000 ATM machines worldwide.

The application of prepaid cash card for consumers

What is prepaid cash card.
The prepaid cash card is a stored valued card and it requires insertion into a card reader or contact with the card reader to perform a transaction. The function of prepaid cash card is almost same with credit card but the only different is prepaid cash card only can be used when the money loaded in have not finished. Obviously, it provides users to have a better control on their money.

Benefit of using prepaid card reader.
First of all, the transaction can be taken place within short period of time. The user only needs to insert into the device or scan with the device, after that the receipt will be given to the user to sign on it. The user is not needed to prepare the right amount of money to pay for it. So, it saves time and it is easy to use. It is sure that it does a favour to those who are out of time because transaction is completed within a short period. Besides that, users also need not to have a long queue to purchase public transportation tickets.

When we are carrying large amount of money, it is easy for us to lose the money. So, it is wise to use prepaid cash card to prevent the loss of cash. If the card is lost, user can make a report to the card distributor to prevent unauthorized transaction. The card also can be replaced by the user. So, we can see that the assets of prepaid cash card user are safeguarded.

Nowadays, bankruptcy cases are increasing due to the usage of credit card. So, it is a must for the consumer to have a proper plan in using their money. The prepaid cash card can help the consumers to plan their spending by having a limit on the amount of money that can be used by them. The amount of money in prepaid cash card is depended on how much the amount of money the user loaded in. Thus, the users cannot use more than the amount of money that they loaded in.

Example of prepaid cash card
Touch’n go card in Malaysia usually is used to pay transportation fees when taking a ride on public transportation or passing a toll. Touch’n go also can be used to pay parking fees in certain building in condition that there is a reader device. But soon, the Touch'n go card can be used to buy fast food and goods in convenience shop. For the Octopus card in Hong Kong, it is used for payment at convenience stores, supermarkets, fast-food restaurants, on-street parking meters, car parks, and other point-of-sale applications such as service stations and vending machines.