Saturday, June 28, 2008

Mobile payment system in Malaysia: Its potentials and comsumers' adoption strategies.



M-payment (mobile payment) is a point-of-sale payment made through a mobile device, such as a cellular telephone, a smart phone, or a personal digital assistant (PDA). Using m-payment, a person with a wireless device could pay for items in a store or settle a bill without interacting with any staff member. Mobile payment can be used to purchase any number of digital or hard goods, such as Music, video, ringtones, games, wallpapers, books, magazines, tickets and so on.



The most famous mobile payment system in Malaysia is MobileMoneyWallet (MM Wallet). Mobile Money or MM Wallet is one of the online payment. MM Wallet is a new feature from Mobile Money that will turn your mobile phone into an electronic wallet. It brings you superior convenience that allows you to shop cash-free, making remote payment & send money with SMS.



Linked to: http://www.mobile-money.com/

Mobile Money helps to reduce the bottlenecks that created by cash, cheques and credit cards. Users are only using mobile phone to make payments, allowing registered users to pay for goods and services at anytime, anywhere via SMS. This gives benefit to users to buy products online and pay the merchant using their mobile phone without being physically present at the store.

Therefore, mobile payment system is user friendly, it is safe and secure. User do not need to worry about the cheque or credit card handling problem and fraud, the system will conforms to the stringent requirement set by participating bank. However, mobile payment system also help user to avoid the trouble for long queues and looking for car parks. User can enjoy the super fast payment process by just make their transaction via SMS, website, or point-of-sale system. It helps user save up a lot of time. There are no minimum monthly transactions or no any rental fees required. Users only need to pay very low transaction fee compare to what actually charge to credit card.

In the conclusion, using MM Wallet, user can receive payments from Anyone, Anytime, Anywhere. It is very convenient and secure.

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